Website design is the process of:
building a collection of electronic files
These files will determine the layout, colors, font (text) styles, structure, graphics, images, and use of interactive features on a company, organization or individual website, which will deliver multiple information pages to the website’s visitors.
Website design also involves the creation and updating of information on the website.
We design 21st-century mobile-responsive websites and manage your website's content creation for any type of business or organization.
The Miles-Beamon Jewelry Dilemma
A long-time customer of WFC was faced with a dilemma when the owner realized her e-commerce website had become obsolete. The owner had to develop a new e-commerce website with Shopify--one of the most recognized e-commerce web-based platforms for selling products online. With the design of a new website, the owner was now in possession of an extra domain name, which was well established on the Internet.
Web Feet Communications suggested building a brand new website with the old domain name that features the history and interesting facts about fine jewelry, which the company has been selling for decades. Now, the company has increased its Internet presence and is providing valuable information to Internet users who are looking for interesting nuggets of information or little-known facts about fine jewelry. We're glad we could help solve the problem!
While designing a website for your business or organization, special attention must be given to optimized, accurate, timely, objective, and authoritative yet relatable content to reach your target audience and keep them coming back to your website.
Fact: Many small businesses or nonprofit organizations don't have the manpower to develop a website or manage its content on a regular basis.
Fact: Website content creation is essential to the survival of your business and your bottom-line or the advancement of your mission.
Content management (CM) is a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.
What is website content? Website content is information produced through the editorial process and ultimately intended for human consumption via publication.
Content is created differently
Content is used differently
Content is subjective and open for evaluation and interpretation
Content can change with the passage of time and the evolution of circumstance
Content is an investment in the future, not a record of the past.
Why do you need Web Feet Communications to manage your website's content?
Peace-of-mind--We'll manage your website on a regular basis, so you don't need to lift a finger. Your website will always be current.
Design and Development-We'll ensure your website is tweaked with the best practices applicable to your website design to ensure the end-user has the desired experience.
Technical Support and Troubleshooting--We will investigate and resolve problems your website may encounter (e.g. domain issues, hosting, design elements, and apps). WFC is a 'Partner' with Wix.com, which gives your website top priority for problem resolution.
Expert Services--We have more than 20 years of experience in website design and content management. We love what we do!
Social Media Marketing
Do you need to tweet or not? Should you establish a profile on Facebook? What are Instagram and Pinterest, and do I need to use it for my business or nonprofit organization? These questions are often times very perplexing for a neophyte who has limited exposure to the world of social media marketing.
Social media marketing (SMM) is the process of gaining traffic or attention via the numerous social media sites available today. This process garners brand awareness or promotes particular products. Social media is a catch-all term for sites that may provide radically different social actions. The ultimate goal for any business, nonprofit or individual who owns a mobile-responsive website design is to ensure the SMM traffic leads back the website.
Social media marketing campaigns usually center around establishing a social media presence on major platforms.
Social media statistics by Brandwatch
For context, as of January 2019, the total worldwide population is 7.7 billion
The internet has 4.2 billion users
There are 3.397 billion active social media users
On average, people have 5.54 social media accounts
The average daily time spent on social is 116 minutes a day
81% of all small and medium businesses use some kind of social platform
We know it's overwhelming, but we're here to help. We'll help your company or organization work with the various forms of social media to advance your mission or promote your company's newest product or service to the public-at-large.
If you're concerned about your web presence and ready to make a commitment...Call us right now!
Fact: Social media marketing is a necessary tactic for most businesses and organizations to be successful.
Marcom Strategic Planning
A marketing communications plan is a written plan to communicate your marketing messages to your target customer audience for a specified length of time. It is one component of your overall marketing plan, which also includes research, strategy, competitive analysis, etc.
The Marketing Communications Mix is the specific mix of:
public relations, and direct marketing
A company uses a mix of the above to pursue its advertising and marketing objectives. These plans must be analyzed and restructured as needed to achieve the marketing goal for the company or organization.
Here are eight ways to communicate your strategy more effectively
1. Keep the message simple, but deep in meaning.
2. Build behavior based on market and customer insights.
3. Use the discipline of a framework.
4. Put on your “real person” hat.
5. Tell a story.
6. Use 21st-century media and be unexpected.
7. Make the necessary investment.
We can develop an ongoing marketing and communications strategic plan, which encompasses a mixture of advertising, selling, sales promotion, public relations, and direct marketing for your company or organization. A strategic Marcom plan will not be successful without a stellar website design and content management plan.
Are you ready to commit to the process? We're just a phone call away!
Fact: A strategic marketing communications plan will help you reach your business goals or advance your mission by leveraging industry-standard tactics such as sales promotion and advertising.
Event planning is the process of managing a project such as a meeting, convention, tradeshow, party, or conference. It includes:
budgeting and establishing timelines
selecting and reserving the event sites
acquiring permits and planning food
developing a theme and arranging for activities
selecting speakers and keynotes
arranging for equipment and facilities
managing risk and developing contingency plans.
The US Dept. of Labor describes event planning as the coordination of every detail of meetings and conventions, from the speakers and meeting location to arranging for printed materials and audio-visual equipment.
Event planning begins with:
Determining the objective that the sponsoring organization wants to achieve,
Choosing speakers, entertainment, and content, and
Arranging the program to present the organization's information in the most effective way
Meeting planners are responsible for selecting meeting sites, prospective attendees and how to get them to the meeting.
Yes, event planning can be considered storytelling, and storytelling is essential for a successful event. You're getting married--there's a story; you're celebrating a milestone birthday--there's a story; you're acknowledging the retirement of an employee--there's a story.
In a nutshell, hiring a competent event planner who is well-versed in all of these areas is the key to a successful event. Web Feet Communications can help. We'll assist or manage an event or meeting you have scheduled during the year by developing a plan for your small-to-medium scale event.