Is Event Planning Storytelling?

Event planning is the process of managing a project such as a meeting, convention, tradeshow, party, or conference. It includes:

  • budgeting

  • establishing timelines

  • selecting and reserving the event sites

  • acquiring permits

  • planning food

  • coordinating transportation

  • developing a theme

  • arranging for activities

  • selecting speakers and keynotes

  • arranging for equipment and facilities

  • managing risk

  • developing contingency plans.

The US Dept. of Labor describes event planning as the coordination of every detail of meetings and conventions, from the speakers and meeting location to arranging for printed materials and audio-visual equipment. 


Event planning begins with:


  • Determining the objective that the sponsoring organization wants to achieve,

  • Choosing speakers, entertainment, and content, and

  • Arranging the program to present the organization's information in the most effective way

Meeting planners are responsible for selecting meeting sites, prospective attendees and how to get them to the meeting.




Yes, event planning can be considered storytelling, and storytelling is essential for a successful event. You're getting married--there's a story; you're celebrating a milestone birthday--there's a story; you're acknowledging the retirement of an employee--there's a story. 


In a nutshell, hiring a competent event planner who is well-versed in all of these areas is the key to a successful event. Web Feet Communications can help. We'll assist or manage an event or meeting you have scheduled during the year by developing a plan for your small-to-medium scale event. Let us help tell your story.  


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