To Tweet or not to Tweet?


Do you need to tweet or not? Should you establish a profile on Facebook? What are Instagram and Pinterest, and do I need to use it for my business or nonprofit organization? These questions are often times very perplexing for a neophyte who has limited exposure to the world of social media marketing.  

Social media marketing (SMM) is the process of gaining traffic or attention via the numerous social media sites available today. This process garners brand awareness or promotes particular products. Social media is a catch-all term for sites that may provide radically different social actions. The ultimate goal for any business, nonprofit or individual who owns a mobile-responsive website design is to ensure the SMM traffic leads back the website. 


  • Social media marketing campaigns usually center around establishing a social media presence on major platforms.


Social media statistics by Brandwatch

  • For context, as of January 2019, the total worldwide population is 7.7 billion

  • The internet has 4.2 billion users

  • There are 3.397 billion active social media users

  • On average, people have 5.54 social media accounts

  • The average daily time spent on social is 116 minutes a day

  • 91% of retail brands use 2 or more social media channels

  • 81% of all small and medium businesses use some kind of social platform

  • Internet users have an average of 7.6 social media accounts

  • Social media users grew by 320 million between Sep 2017 and Oct 2018.

  • That works out at a new social media user every 10 seconds.

  • Facebook Messenger and Whatsapp handle 60 billion messages a day


We know it's overwhelming, but we're here to help. We'll help your company or organization work with the various forms of social media to advance your mission or promote your company's newest product or service to the public-at-large.

If you're concerned about your web presence and ready to make a commitment...Call us right now!


  • Fact: Social media marketing is a necessary tactic for most businesses and organizations to be successful.


Photo Credit: Media Wonderz















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